Growing a business is chocked full of challenges and in the midst of daily operations, it can be difficult to identify the best solutions to overcome these. At Excellent Zephyr, we work every day with some of the world's most rapidly-scaling businesses to advise and...

As discussed in our previous blog, “Driving online traffic through brick-and-mortar experience”,  providing a seamless omnichannel shopping experience can drive sales, both in-store and online. Whilst the rise of eCommerce has been rapid and immense, providing...

Did you know that for every pound you spend in-store, you’ll likely spend another £0.36 online within the same retail chain? With customer loyalty rapidly decreasing, providing a memorable Brick & Mortar experience could be the key to increasing the CLV (Customer...