Forward Thinking Fashion Brands ARNE & Purple Brand Join the Excellent Zephyr Family

Written by Harry Bray

July 5, 2023

Excellent Zephyr is delighted to announce that it is working with two new fashion customers, ARNE and Purple Brand, in collaboration with our partners Patchworks. Over the coming months, EZ will be implementing the Patchworks iPaaS and integrating their ERP with each brand’s respective eCommerce and logistics solutions to create an end-to-end solution that will support the ambitious growth of both businesses.

Founded by two brothers in 2018, ARNE is obsessed with creating and delivering the highest quality, considerably fitted, minimalistic pieces through an honest brand. The product idea was something they had been on the lookout for, looking specifically at how a tapered jogger sits with trainers. The brothers feel incredibly privileged to now be selling their own footwear and watching their business flourish in new markets.

Founded in 2017 by a collective of friends and industry veterans, Purple Brand combines industrial design with streetwear and luxury fashion. After traveling the world for many years searching for the perfect production partners, the label presents collections of everyday wardrobe essentials with a keen focus on denim and enhancing pieces with edgy detailing such as patchworking, prints, and vibrant paint splatters.

We couldn’t be more excited about introducing two new fashion brands to the EZ family. They have high ambitions, and we aim to help them reach their goals through integrating iPaaS services in collaboration with Patchworks.

Ian Moore

Founder & Head of Services, Excellent Zephyr


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