The EZ Family Continues to Grow with KIDLY

Written by Martin Hislop

August 1, 2023

Excellent Zephyr is delighted to announce that it is working with KIDLY in collaboration with our partners Patchworks. Over the coming months, EZ will be implementing the Patchworks iPaaS and integrating their Shopify store (created by our partners, Blubolt) to the brand’s 3PL and inventory management solution to support the ambitious growth of the businesses.

Committed to sustainability, the KIDLY Label range is made from recycled and natural materials, including 100% GOTS-certified organic cotton, with OEKO-TEX-certified dyes. KIDLY’s focus is on new product discovery, curated collections and a “fast and friendly service”, with every product tested by a real family.

Its CEO, James Hart, was formerly Ecommerce Director at ASOS, where he spent 15 years between 1999 – 2014, and was the online fashion retailer’s first employee. He launched KIDLY in May 2016, and the website now brings together over 300 brands including its own label. Hart is also an investor in menswear brand Spoke.

We’re thrilled to see the EZ family continuing to grow with Kidly. It has huge ambitions, and we are helping it to reach its goals through integrating iPaaS services in collaboration with Patchworks.
Ian Moore

Founder & Head of Services, Excellent Zephyr


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